New Era Cap LLC has entered into a partnership with adidas to supply official on-field caps for three prominent college baseball teams: the Texas A&M Aggies, Arizona State Sun Devils, and the University of Miami Hurricanes. This collaboration is set to begin on April 11, when athletes from these NCAA teams will wear New Era’s 59FIFTY fitted caps. Each cap will prominently display the respective team logo on the front, along with the New Era flag on the side.
Steve Gallo, General Manager of North America at New Era Cap, stated, “By combining adidas’ high-performance apparel expertise and New Era’s iconic cap silhouettes, this partnership will elevate the player’s on-field experience.” He emphasized that the collaboration aims to establish new benchmarks for performance and fan engagement within the realm of college baseball.
John Miller, President of adidas North America, remarked on the partnership’s natural alignment, noting, “New Era’s deep roots in baseball made this partnership a natural fit.” He highlighted the significance of merging two established brands in the sports industry to enhance the NCAA baseball experience.
New Era has crafted both home and away cap designs for the three teams. Throughout the season, the company plans to release additional cap designs to generate interest and engagement among fans. The initial launch will see athletes equipped with either the 59FIFTY or the Low-Profile 59FIFTY caps.
In conjunction with the on-field launch, the 59FIFTY caps will be available for fans starting today. A comprehensive fan collection will follow later in the month, which will include various styles such as the 9FIFTY Snapback, 9SEVENTY Trucker, and 9FORTY A-Frame caps. All fan cap styles will feature the iconic branding elements of both companies, including New Era’s flag on the side and adidas’ three stripes on the back.