Wells Enterprises has announced a collaboration with Ferrara Candy Company to introduce a new product, Trolli Gummi Pops, which are now available in freezer aisles across the country. This product features the familiar soft and chewy texture of Trolli gummies, combined with a frozen format. The Gummi Pops are offered in two unique sour flavor combinations: Cherry Lemon and Grape Strawberry, each presented in dual-tone neon colors.
The launch of Trolli Gummi Pops follows a significant achievement for the brand, as it has secured the top two positions in the frozen handheld treats segment for new stock-keeping units. This development highlights Trolli’s impact in the frozen treat category. Isabella Chia, Chief Marketing Officer at Wells, stated, “We’ve taken what fans love about Trolli – the vibrant dual colors, unique texture and flavor combinations – and reimagined them in an innovative frozen format that’s truly the first ever of its kind.”
The product is designed to cater to various occasions, whether for social gatherings or casual enjoyment at home. Greg Guidotti, Chief Marketing Officer at Ferrara, emphasized the brand’s commitment to innovation, noting that the Gummi Pops provide a new way for consumers to enjoy the Trolli experience. Trolli Gummi Pops are sold in multi-pack boxes containing ten pops for an approximate retail price of $5.99, as well as individual pops priced at around $2.99.