ZenToes, the Wisconsin-based brand known for budget-friendly foot-care aids, has entered the compression-sock market with a trio of next-generation styles now on shelves at Target, Walmart, Amazon, and its own website. Priced at $14.99 per pair, the knee-high socks deliver moderate 15–20 mmHg pressure and come in three versions—Basic, Anti-Slip, and Gel Padded—each offered in Grey, Blue Frost, and Lilac.
Founder and CEO Sarah Parks said the goal was “next-level compression” without sacrificing comfort or affordability. Survey data released by the company show wearers preferred the new line three-to-one over a leading premium brand on criteria such as fit and ease of use. Design details include built-in arch support, seamless toes, anti-slip grippers on the midfoot versions, and gel cushioning on the padded model. ZenToes uses a cotton-rich blend that aims to stay breathable while retaining shape after repeated washes.
Target users range from travelers and retail workers to athletes and deskbound commuters looking to reduce swelling and improve circulation during long periods of sitting or standing. The socks join a product portfolio that already includes gel toe caps, bunion pads, and heel liners—part of ZenToes’ strategy to offer “effective and fun” foot-care solutions at mass-market price points.
The launch comes amid growing consumer interest in recovery apparel; industry analysts peg the global compression-garment segment for steady mid-single-digit growth through the decade as workplaces adopt hybrid schedules and fitness-tracking habits expand beyond elite sports.