A recent survey by Opinium Research has revealed that while 74% of parents regularly use baking shortcuts like prepared mixes, many still feel a sense of guilt over not baking from scratch. Nearly half of surveyed parents admitted to pretending that a store-bought or mix-prepared item was homemade, and 73% reported keeping these shortcuts a secret to avoid judgment or to maintain the appearance of extra effort.
In response, Krusteaz has introduced its new “Pour & Bake” Batters, designed to offer parents a time-saving baking solution without the need for extensive preparation. Available in Chocolate Brownie, Vanilla Cupcake, and Chocolate Cupcake flavors, these batters are intended to provide a scratch-like quality and taste while eliminating common baking steps.
The survey also highlighted that unexpected baking occasions are common, with 61% of parents reporting that their need to bake arises without much notice. Krusteaz Batters aim to meet this demand by offering a convenient, refrigerated format that only requires pouring and baking. Caroline Platt, Director of Brand Marketing at Krusteaz, emphasized the brand’s support for parents who rely on shortcuts, encouraging them to embrace convenience without hesitation.
Krusteaz Batters are positioned as an alternative to traditional mixes, balancing convenience with the high-quality taste that consumers expect from the Krusteaz brand. Available now, these batters provide an easy option for parents looking to streamline baking for unexpected events or simply to enjoy a quick, quality treat.