New peanut butter formulas target hip and joint, calming, multivitamin

Written By Jessica Fritsch
CATEGORY: Pets
With a passion for technology, Jessica Fritsch has immersed herself in the dynamic world of DevOps and IT for over a decade. She thrives in the realm of deploying code to the cloud, ensuring its security, and possesses a profound love for learning about new technologies. When she's not orchestrating deployments or managing infrastructures, she enjoys experimenting with machine learning models and exploring the latest advancements in home automation technologies. Jessica is the founder of allthethings.best.

NaturVet introduced Lickable Supplements for dogs, a pump-dispensed line designed to simplify daily dosing as families head into busy routines. The peanut butter-flavored supplements come in six-ounce bottles and three formulas, Hip & Joint, Calming and Multi-Vitamin, with the company positioning the range as an easy way to support canine health and wellness.

The brand says each formula was developed by veterinarians and features targeted ingredients. Hip & Joint includes glucosamine, MSM and hyaluronic acid to support mobility. Calming features melatonin, chamomile and hemp seed for tension during travel, grooming, storms and fireworks. Multi-Vitamin provides essential vitamins and minerals for overall health and immunity. Owners can dispense the product into a dish or onto a lick mat.

“Our mission is to create practical and effective solutions that help pet parents take care of their dogs’ health and wellness,” said Geoff Granger, CEO of NaturVet. He said the Lickable Supplements are designed to combine taste and functionality.

NaturVet frames the format as a convenience upgrade, citing an easy-to-dose pump, a flavor dogs will accept, and formulas aimed at everyday needs. Pricing and retail availability were not disclosed.

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