Pita Pit USA, a Mediterranean fast-casual restaurant chain known for its made-to-order pita sandwiches, has entered into a partnership with Thor’s Skyr, an American brand specializing in Icelandic yogurt. This collaboration aims to enhance Pita Pit’s menu by introducing new nutritious and protein-rich options for customers across the country.
Peter Riggs, the President and CEO of Pita Pit USA, emphasized that the partnership focuses on innovation rather than merely expanding the menu. He noted that Thor’s Skyr’s commitment to health-conscious foods aligns with Pita Pit’s mission to offer fresh and nutritious selections.
The partnership will introduce a variety of new products, including Thor’s Skyr smoothies that feature Icelandic skyr, new healthy sauce options developed in collaboration with Thor’s Skyr, and protein-enhanced snacks made using Thor’s Skyr products. Unnar Danielsson, Co-Founder of Thor’s Skyr, mentioned that their unique flavors, such as Key Lime & Coconut and Coffee, will provide distinctive additions to Pita Pit’s offerings.
In addition to the partnership, Peter Riggs will take on a dual role as CEO of both Pita Pit USA and Thor’s Skyr. This leadership structure is intended to facilitate shared expertise and resources, promoting mutual growth for both brands. The collaboration is designed to enhance innovation and broaden market reach.
Overall, this partnership reflects Pita Pit’s ongoing dedication to healthy dining and its strategy for menu innovation. By incorporating Thor’s Skyr products, Pita Pit aims to attract health-conscious consumers nationwide, leveraging the strengths of both brands to create a unique market presence.