Incredible Group has expanded its Squishi line with three new licensed products featuring beloved brands SOUR PATCH KIDS, OREO, and SWEDISH FISH. The new line promises to offer collectors and fans a fun, nostalgic, and sensory experience with each squeeze. These Squishi toys are crafted for maximum squishiness and durability, making them ideal for stress relief, sensory play, or casual enjoyment. The vibrant designs, bold colors, and enticing scents further enhance the multisensory appeal of the products.
Saul Sacks, President of Incredible Group, emphasized the effort put into capturing the essence of these iconic brands while delivering a unique sensory experience. Melissa Renny, Senior Director of Licensing at Mondelez International, expressed excitement about the collaboration, praising the creativity behind bringing these brands to life in a new and engaging format.
The collection will be available across a variety of well-known retailers in both Canada and the United States. In Canada, shoppers can find the new Squishi products at stores like Cineplex, Party City, Indigo, and Shoppers Drug Mart, among others. In the U.S., retailers such as Meijer, It’Sugar, Cracker Barrel, and Hot Topic will carry the line.