Wrangler and Coors Banquet have launched their first co-branded apparel collection, a more-than-twenty-piece line available starting August 21. Framed as a joint salute to Western craftsmanship, the Wrangler x Coors Banquet Collection applies a brewery-inspired twist to classic silhouettes across denim, knits, and tees.
The range includes denim vests with Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, graphic T-shirts, and classic Wrangler 13MWZ Cowboy Cut Jeans fitted with limited-edition copper hardware. “This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, vice president of marketing for the Coors family of brands. John Meagher, Wrangler’s vice president of global brand marketing, said the collection reimagines core styles for a new generation, blending rugged heritage with a laid-back feel.
To promote the release, the brands commissioned artist Caitlin Hatch to create Rocky Mountain Watercolors, hand-painted posters made with a custom watercolor blend using Coors Banquet. One poster was painted in a rodeo arena, and the artwork will appear in ad placements across the United States.
Fans can see the line up close during the Legends of the West Tour, a series of pop-ups at local bars in Dallas on September 4, Nashville on September 11, and Denver on September 25. The events will feature the full merchandise lineup available for online purchase, exclusive giveaways, and a surprise musical guest.