Nissan has announced plans to transition to an all-electric vehicle lineup in Europe by 2030. This move is in line with the company’s broader strategy to achieve carbon neutrality. All new Nissan models released in Europe from this point forward will be electric, according to Makoto Uchida, Nissan President and CEO. The company’s decision is also influenced by ongoing debates in various countries about banning the sale of internal combustion engines.
In addition to this, Nissan is continuing to invest in its European Design and Research & Development teams. The company recently unveiled the ‘Concept 20-23,’ an electric vehicle concept, to mark the 20th anniversary of Nissan Design Europe. Concurrently, the Nissan Technical Centre Europe is conducting a real-world autonomous driving study called evolvAD, which is focused on residential and rural roads and is supported by the UK Government. More than €40 million is being invested across these sites, primarily in electrification projects.
Under its Ambition 2030 vision, Nissan aims to introduce 27 electrified vehicles globally, including 19 electric vehicles, by 2030. The company is also working on cobalt-free technology to reduce the cost of electric vehicle batteries by 65% by fiscal year 2028. Nissan plans to launch electric vehicles with all-solid-state batteries by the same year, aiming to bring the cost of battery packs down to $75 per kWh and eventually to $65 per kWh.
Two new electric vehicles have been confirmed for the European market. One will be a compact vehicle succeeding the Nissan Micra, and the other will be manufactured at Nissan’s plant in Sunderland, UK, as part of the £1 billion EV36Zero project. This project aims to integrate electric vehicle manufacturing, battery production, and renewable energy.
Nissan has already made significant progress in electrifying its vehicle lineup in Europe. A third of Nissan’s global electric vehicle sales have been in Europe, and the company’s European range has been fully electrified since 2022. Electric vehicles currently make up 16% of Nissan’s total sales in Europe, a figure expected to rise to 98% in the next three years. The company’s long-term vision, Ambition 2030, supports its goal to be carbon neutral across its product lifecycle by fiscal year 2050.