Nutrabolt, the owner of C4, the top-selling global pre-workout and one of the fastest-growing energy drink brands in the country, has announced an exciting partnership with The Hershey Company. This collaboration aims to infuse popular Hershey confections into the Energy Drink and Pre-Workout categories, along with the introduction of the first-ever Protein Powder for both C4 and Hershey. New products and flavors will begin rolling out this fall, with additional offerings planned for 2025 and beyond.
The C4 x Hershey collaboration will feature flavors from some of Hershey’s most cherished products, including Jolly Rancher Candy, Bubble Yum Bubble Gum, Reese’s Peanut Butter, and Hershey’s Milk Chocolate. The partnership kicks off this September with the launch of C4 Original x Bubble Yum Pre-Workout and C4 Performance Energy x Jolly Rancher energy drinks available in Blue Raspberry, Green Apple, and Watermelon flavors.
In October, the lineup will expand to include C4 Whey Protein powders in Vanilla Bean, Hershey’s Milk Chocolate, and Reese’s Peanut Butter, providing a sweet option for protein enthusiasts.
Doss Cunningham, Chairman and CEO of Nutrabolt, emphasized the importance of customer feedback in developing these products, noting the demand for candy-flavored options. Andy Paladino, Director of Global Licensing at Hershey, expressed excitement about introducing their iconic treats in innovative formats that cater to athletes and fitness enthusiasts.
Consumers can enjoy the classic Jolly Rancher flavor in a performance-enhancing energy drink that includes CarnoSyn Beta-Alanine for muscular endurance, BetaPower for hydration, and 200mg of caffeine for performance support. The limited-edition C4 Original x Bubble Yum Pre-Workout is designed for intense energy and focus, featuring novel AI-powered peptides.
With the new C4 Whey Protein powders, fans of Hershey can indulge in their favorite flavors while supporting muscle recovery and growth, as each serving contains 25g of whey protein. This collaboration combines iconic flavors with the benefits of protein in a delicious format.