Nutrafol will become available at Ulta Beauty starting July 20, 2025, when its hair growth supplements and topical care products launch on Ulta.com. Beginning August 3, select Ulta Beauty stores nationwide will begin stocking Nutrafol’s suite of physician-formulated offerings, marking the brand’s largest retail expansion to date and significantly increasing consumer access to its science-backed hair wellness solutions.
The initial in-store assortment will include Nutrafol Women, Nutrafol Women’s Balance for women 45 and older, and Nutrafol Postpartum, each formulated to address root causes of hair thinning such as stress, hormones, and aging. Ulta.com will also carry Nutrafol Women’s Vegan. Complementing these oral supplements, the rollout features Nutrafol Hair Serum, Shampoo and Conditioner, and Nutrafol Skin, a supplement targeting mild to moderate acne while supporting overall skin health.
Cindy Gustafson, CEO of Nutrafol, said the partnership reflects a shared commitment to innovation and education. Ulta Beauty will leverage its network of Beauty Advisors and over 45 million Rewards Members to drive awareness and destigmatize thinning hair, fostering community-driven conversations around hair health.
Penny Coy, senior vice president of merchandising at Ulta Beauty, noted that Nutrafol’s efficacy and clinical credibility align with the retailer’s wellness-driven beauty strategy. The collaboration underscores Ulta Beauty’s effort to offer results-focused products that support guests’ beauty goals from the inside out.
Named U.S. News & World Report’s top vitamin for hair growth for two consecutive years, Nutrafol continues to redefine hair care as an integral element of whole-body wellness.