Nutri-Grain, the iconic breakfast bar brand, has rolled out a complete makeover of its flagship snack, now featuring 10 grams of whole grain plus 10 added vitamins and minerals in every bar. The new bright, energetic packaging highlights visible ingredient callouts and a straightforward layout designed to help busy consumers make quick, confident choices on crowded grocery shelves.
The reformulated bars maintain the tender, crumbly texture and fruity fillings Nutri-Grain fans love—strawberry, apple cinnamon and more—while addressing a key nutritional gap. A recent Tufts University study found that most Americans consume only 39 to 61 percent of their recommended whole-grain intake; Nutri-Grain’s upgrade helps close that gap with purposeful, accessible nourishment.
Eileen Flaherty, brand marketing director at Kellanova, says the refresh balances the familiar flavor and texture of Nutri-Grain with modern snack expectations: “We’ve upgraded the nutrition and made it easier to navigate the shelf while still delivering the delicious taste Nutri-Grain is known for.”
Later this summer, Nutri-Grain will extend the brand’s energy beyond the grocery aisle with feel-good activations and interactive events designed to invite fans into the celebration of hard-working goodness. Shoppers can follow along on social channels for updates and launch details.