Nutrire has launched a new line of hair care products that emphasizes a personalized approach to hair and scalp health. The brand offers a system designed to cater to individual needs, featuring two scalp serums, three shampoos tailored to different scalp types, and four conditioners based on hair types. The name Nutrire, which means “to nourish” in Italian, reflects the brand’s mission to promote healthy hair from the roots to the tips through a customizable regimen.
The Nutrire system is structured around three key principles: treatment, cleansing, and conditioning. The scalp serums are clinically proven to enhance overall scalp health, while the shampoos are formulated for specific scalp conditions, such as dry, normal, or oily. The conditioners are designed to meet the needs of various hair types, including fine, medium, thick, or damaged hair.
According to Kristen Chase, General Manager at Nutrire, this product launch represents a significant shift from conventional hair care practices, which often focus exclusively on hair strands. Nutrire aims to provide effective nutritional formulas that benefit both hair and scalp, combining clinical efficacy with luxurious care.
Nutrire is a product of Tricoci Salon and Spa, a well-established beauty institution in the Chicago area. The brand was developed within a consumer packaged goods incubation hub, merging luxury with effective solutions based on professional insights and clinically validated technology.
The formulations were developed with input from estheticians, trichologists, and hairstylists, integrating extensive industry knowledge. Central to Nutrire’s products is the proprietary Complex8™ technology, which utilizes a combination of scientifically supported and naturally derived ingredients to inhibit DHT, a hormone linked to hair weakening and loss. This technology aims to keep hair follicles nourished for improved hair strength and health. The products incorporate various active ingredients, including niacinamide, lactic acid, red clover, and mango butter, to enhance the overall hair care experience.
Celebrity hairstylist ambassador Clariss Rubenstein expressed her enthusiasm for the line, noting its potential to revolutionize hair care routines. She highlighted the effectiveness of the scalp serums, shampoos, and conditioners in promoting hair health.