Oak Essentials, a natural skincare brand founded by Jenni Kayne, has successfully completed its first round of dual funding with investments from Silas Capital and Unilever Ventures. This funding will support the brand’s expansion efforts, allowing for enhanced product development, increased marketing initiatives, and broader distribution.
Based in California, Oak Essentials has celebrated its three-year anniversary and aims to promote self-care through luxurious skincare products that emphasize both efficacy and a spa-like experience. The brand focuses on creating moisture-rich essentials designed to inspire intentional daily rituals for healthy, youthful skin.
Anna Ohlsson-Baskerville, Partner at Unilever Ventures, expressed enthusiasm for the brand’s approach to beauty, highlighting its appeal to consumers who value holistic wellness and self-care routines.
While Oak Essentials operates as a separate entity from Kayne’s fashion and lifestyle brand, the two occasionally collaborate on initiatives that reinforce their shared aesthetic and customer base.
Since its launch, Oak Essentials has introduced 26 products, initially specializing in skincare and later expanding into body care. The brand has sold over half a million products and received more than 8,300 five-star reviews. Its top-selling items include the Moisture Rich Balm, Ritual Oil, and Dew Body Oil.
The partnership with Silas Capital and Unilever Ventures is viewed as a significant endorsement of Oak Essentials’ mission to provide effective and enjoyable skincare rituals.