Old Parr Scotch Whisky is celebrating a major South American fútbol event by partnering with retired Brazilian fútbol legend Roberto Carlos. This collaboration aims to connect with Latinos in the U.S. and honor the spirit of their home countries. Carlos, known for his illustrious career, including a World Cup win, four La Liga titles, and three Champions League medals, is the face of this campaign.
Old Parr is launching the ‘Goalden Moments’ contest, inviting fútbol fans in the U.S. to share how they celebrate and maintain their traditions while watching matches. The contest runs until June 21, 2024, and participants aged 25 and older can enter for a chance to win. The grand prize includes a trip for two friends to Miami for a finals match weekend co-hosted by Roberto Carlos. Additionally, five other winners will receive a $1,000 gift card to host their own fútbol watch party.
Old Parr Scotch Whisky has a longstanding popularity in Latin America, known for enhancing special moments and bringing people together. The brand aims to highlight the shared passion for fútbol and cultural traditions through this campaign. Meghan Redler, Old Parr Brand Manager, expressed the brand’s intent to inspire fans to share their own ‘Goalden Moments’ during this exciting fútbol season.
In addition to the contest, Old Parr will host various events, including a Finals Weekend Miami Takeover in July with cocktails, music, food, and interactive games. Local watch parties will also be held in Houston, Miami, Chicago, and NYC, offering giveaways, cocktails, and surprises at select bars and restaurants. Fans can also find cocktail recipes like the Old Parr Golden and the Old Parr Picoso for their watch parties at home.
For more details and to participate in the “Goalden Moments” contest, visit the official contest page. To purchase Old Parr Scotch Whisky, visit TheBar.com.