Olight, a prominent entity in the portable lighting solutions sector, is celebrating its 18th anniversary. The company, which has amassed over 20 million users globally, is introducing three new products alongside a storytelling campaign that emphasizes the connections between users and their lighting devices.
The anniversary campaign, titled “My First Olight,” will take place from March 28 to April 28, 2025. This initiative encourages customers to share their personal experiences with their initial Olight products on the Community & Blog platform using the hashtag #My1stOlight. Early contributions have already highlighted significant narratives, including that of a rookie officer whose entire station adopted Olight products based on his positive experiences, as well as a customer who has gifted over six devices across three generations. These stories illustrate the reliability of Olight products in various situations, such as during power outages, roadside emergencies, and family outings.
During a recent livestream on YouTube, Olight announced the first nine featured stories, with a complete list expected to be revealed on April 30. The campaign will recognize the 18 most inspiring storytellers with exclusive limited-edition Oclip18 Zirconium rewards.
In terms of product innovation, Olight has made notable advancements in 2024, introducing OAL™, a highly durable aluminum designed for flashlights. The company has also expanded its offerings with the environmentally friendly Ostation X power station. The three new products being launched include the Warrior Ultra, a flashlight engineered for professional use with a 2,500-lumen output; the Oclip Ultra, designed for everyday carry with features like smart magnetic charging and adaptive brightness; and the Sphere C, which serves as a multi-mode ambiance light capable of providing a soft glow and app-enabled color options for versatile space enhancement.