OLLY, the gummy-vitamin leader, is moving beyond supplements with a personal-care offshoot called OLLY Mood + Skin, a collection of body washes, scrubs, and serums that pairs skin-barrier repair with fragrances engineered to influence brain activity. Priced at $12.99 and rolling into Walmart, Target, Amazon, and Olly.com, the range debuts in four benefit families—Calm, Revive, Bright, and Renew—plus a Walmart-exclusive Happy Hoo-Ha Shave and Wash.
Each formula features the brand’s new 12-HSA Vitamin Complex, a lipid blend clinically shown to strengthen and moisturize skin while remaining paraben-free, sulfate-free, and dermatologist approved. To differentiate in a crowded aisle, OLLY’s R&D team ran EEG studies to verify that its scents provoke specific neural responses: Bright’s citrus bouquet boosted beta and gamma waves linked to alertness, while Calm’s eucalyptus-amber profile elevated alpha waves associated with relaxation.
Chief revenue officer Bryan Ferschinger said the pivot reflects consumer demand for “whole-person wellness” that extends self-care rituals from ingestibles to topical products. Comedian Heather McMahan headlines the launch campaign, “Unlicensed Shower Therapy,” bringing her candid humor to social videos that frame the shower as a reset zone.
OLLY enters a bath-and-body market increasingly driven by mood claims and functional ingredients. By translating its supplement positioning to personal care—complete with the playful naming that made its gummies a best-seller—the company aims to court its existing Gen Z and millennial fan base while expanding shelf presence beyond the vitamin aisle.