PackIt, known for its solutions-oriented products that simplify routines and support healthy eating on the go, has announced a brand evolution aimed at enhancing the customer experience. This evolution includes the introduction of a new premium product line, ECOFREEZE Technology+, an updated website, and a new company tagline: “With You for the Journey.”
The new ECOFREEZE Technology+ Collection is designed to keep food and drinks fresh and cool for hours. This collection features three unique and functional styles:
- The Freezable Upright Lunch Box (MSRP $52.00) includes four built-in gel packs and offers additional storage with front slip and side mesh pockets.
- The Freezable Lunch Pail (MSRP $64.00) is spacious with an adjustable crossbody strap, suitable for a hearty lunch or up to six 12oz cans. It features built-in gel packs and secure zipper closures.
- The Freezable Carry Tote (MSRP $76.00) combines style and practicality, with an extra-wide top and zipper closure for easy access. It has a 14L capacity, accommodating up to 24 12oz cans or eight wine bottles.
All products in the ECOFREEZE Technology+ Collection feature PackIt’s patented technology with three layers for enhanced insulation, protection, and durability. They are BPA-free, food-safe, have leak-proof welded liners, and are easy to clean.
Michelle Bowes, VP of Brand & Marketing at PackIt, emphasized the company’s commitment to understanding how their products can improve the lives of their customers. The goal is to expand into new categories and offer innovative products that adapt to the evolving needs of their consumers and their families.