PackIt has introduced a new product called the Freezable Hydration Crossbody, marking its entry into the hydration category. This bag incorporates PackIt’s patented ECOFREEZE Technology, which is integrated into the walls of a removable insert designed to keep beverages cool for several hours. The product is suitable for various activities, including daily use, hiking, and workouts, facilitating hydration while on the move.
The Hydration Crossbody features a versatile design that serves three functions. The freezable insert can function as a coozie, the bottle carrier can be used independently with various types of water bottles, and both components can be used together for enhanced hydration.
The bag is designed with practical elements, including an elastic cord lock for securing bottles, a front zip pocket for personal items, and three elastic side pockets for additional storage. It is reusable and aims to provide a stylish yet functional solution for users.
Laci Wilson, Vice President of Product Development, stated that the product was developed to utilize PackIt’s technology in a novel manner while adhering to the brand’s principles. The Hydration Crossbody is priced at $39.99 and is available in Black or Sage. It is manufactured in California and expands PackIt’s offerings beyond its well-known reusable, foldable, freezable lunch bags.