Panera Bread is introducing four new cold beverages as part of its ongoing New Era menu transformation. These new drinks cater to guests’ preferences for exciting, on-trend flavors and aim to provide refreshing options for warm summer days. Panera’s beverage portfolio update reflects the company’s mission to deliver amazing taste, quality ingredients, and value to its guests.
The new beverage lineup includes three additions to the Unlimited Sip Club and a refreshed version of a popular smoothie:
- Pomegranate Hibiscus Tea: A naturally flavored herbal tea infusion of hibiscus and pomegranate.
- Citrus Punch: A citrus punch flavored with lemon, mango, pineapple, and blood orange yuzu.
- Blueberry Lavender Lemonade: A combination of blueberry and lavender flavors, joining Panera’s lemonade lineup.
- Tropical Green Smoothie: A new take on Panera’s green smoothie, featuring tropical fruit puree and spinach.
These beverages have received enthusiastic reviews from guests, who appreciate the fruit-forward flavors and personalization options. To celebrate the launch, Panera is offering new subscribers to its Unlimited Sip Club three months of unlimited drinks for free until June 30. Additionally, 100 Panera fans will have the chance to win a free 30 oz tumbler from June 20 to June 27.
The Unlimited Sip Club, available for $14.99 per month (plus tax) or $119.99 per year (plus tax), provides members with access to Panera’s self-serve beverages, including hot and iced coffee, teas, bubbler beverages, and fountain drinks.
Panera’s New Era menu transformation, which began in April, focuses on enhancing core items like soups, salads, sandwiches, and mac & cheese. The brand has introduced over 20 new and improved menu items, offering guests better value through enhanced portions and lower prices. The launch of these new beverages is part of this ongoing effort to combine taste, quality, and value.