Princess Cruises has added Pantalones Organic Tequila, co-founded by Camila and Matthew McConaughey, to its exclusive “Love Line Premium Liquors” collection. The tequila is featured throughout the fleet, offering guests a selection of Blanco, Reposado, and Añejo varieties. Known for its organic ingredients and unpretentious attitude, Pantalones Organic Tequila is now available at bars onboard and included in the Princess Plus and Princess Premier beverage packages.
The collaboration brings a unique spirit to the cruise line, combining the McConaugheys’ relaxed and fun approach to life with the signature romance and adventure that Princess Cruises is known for. Guests can enjoy creative cocktails like the Pants on Fire and Hot Pants, crafted by Princess Mixologist Rob Floyd, or even summon a mobile Pantalones Organic Margarita Cart via the OceanNow service for a personalized experience anywhere on the ship.
John Padgett, president of Princess Cruises, highlighted how the McConaugheys’ life story and passion for storytelling align with the cruise line’s focus on relaxation, love, and adventure. The partnership introduces a lively, fresh energy to the cruise experience with exclusive video spots that will debut onboard, celebrating the fun and carefree essence of both Pantalones and Princess.
Pantalones Organic Tequila joins a distinguished lineup of celebrity-owned brands within the “Love Line Premium Liquors” collection, which also includes Sláinte Irish Whiskey by Liev Schreiber, Voli 305 Vodka by Pitbull, and wines by Jason Aldean and Romero Britto.