Paris Baguette is introducing a fall menu built around cookie butter and pumpkin, adding new desserts and beverages while supporting No Kid Hungry through a round up program at all U.S. locations. The bakery-café positions cookie butter as the season’s standout flavor, expanding it across cakes, pastries, and coffee drinks, and pairing the lineup with returning pumpkin items.
The cookie butter offerings include a layer cake with vanilla sponge and cookie butter soft cream, a cruffin filled with cookie butter cream, a King Cream Donut topped with cookie butter icing and a cookie, and a cookie butter macchiato made with espresso, vanilla, and steamed milk. Pumpkin items return with a pumpkin pie custard tart, a spiced pumpkin scone with toasted seeds, a pumpkin pie latte made with pumpkin purée and white chocolate sauce, and a pumpkin pie sweet cream cold brew topped with cinnamon.
“This season’s menu is perfectly crafted with warm fall spices,” said Cathy Chavenet, chief marketing officer at Paris Baguette North America. She added that the No Kid Hungry partnership connects the brand to communities by helping ensure children have access to nutritious food.
PB Rewards members will see several limited-time offers. The Pumpkin Challenge awards 50 bonus points for purchasing five pumpkin products between August 20 and September 9. A three-week promotion offers a 3 dollar medium latte or macchiato once per week from September 1 to 21. The Cookie Butter Challenge grants 50 bonus points for five qualifying purchases from September 10 to 30. For National Coffee Day, September 27 to 29, guests receive a free medium hot or iced coffee with any purchase.