PAW Patrol is launching a new campaign that takes its signature themes of teamwork and positivity into popular culture. Known for inspiring preschoolers and families for over a decade, the animated series is introducing “PupTalks,” a video chat initiative where the show’s characters deliver timely encouragement to notable personalities. The campaign also marks a collaboration with Cameo Kids to bring personalized messages from the pups to fans.
The campaign began with a video call featuring GRAMMY Award-winner Meghan Trainor. Feeling uncertain about the impact of her self-love message, Trainor received reassurance from Rubble and Chase, two of PAW Patrol’s central characters. According to Trainor, the pups’ message reminded her of the positive influence she continues to have on her fans.
The next recipients of PupTalks include San Francisco 49ers quarterback Brock Purdy and Emmy-winning comedian Kenan Thompson. The campaign will conclude with a segment on Jimmy Kimmel Live! airing December 18th on ABC.
Spin Master, the company behind PAW Patrol, views this campaign as an opportunity to extend the brand’s message into new cultural spaces. Doug Wadleigh, Spin Master’s President of Toys, emphasized the goal of bringing the show’s themes of problem-solving and self-belief to a broader audience.
In partnership with Cameo Kids, PAW Patrol is also offering personalized messages from its characters Marshall, Chase, and soon Skye. These messages are available for $25 each and cater to a variety of occasions, including birthdays and encouragement for young fans.