Peet’s Coffee is introducing its first concentrated coffee product, Ultra Coffee, in celebration of National Coffee Day on September 29. Ultra Coffee is made using the brand’s signature Espresso Forte blend. To use it, consumers simply mix one tablespoon of the concentrate from the eight-ounce bottle with milk, water, or another base, allowing for easy preparation of café-quality drinks at home.
Ultra Coffee will be available for purchase on peets.com starting September 27. The product aims to simplify home brewing by offering a rich coffee experience without the need for extensive cleanup. The concentrate is designed to be versatile, suitable for various beverages, including hot, iced, or sparkling options. Users can also incorporate Ultra Coffee into recipes, such as espresso martinis or coffee cakes.
Jessica Buttimer, Senior Vice President of Brand & Direct-to-Consumer at Peet’s Coffee, described Ultra Coffee as a versatile ingredient that can enhance both beverages and recipes.
In addition to the product launch, Peet’s Coffee will offer several promotions for National Coffee Day. On September 29, participating Peet’s locations will provide a complimentary small drip coffee or cold brew. From September 23 to September 29, customers can receive 25% off select items in-store and online with the promo code NCD2024. Peetnik Rewards members will also benefit from a free beverage size upgrade during this promotional period.