Peet’s Coffee is launching an expanded Vitality Menu this spring, focusing on functional beverages. The menu includes drinks infused with Vita Coco Pressed Coconut Water, which will be available at Peet’s locations nationwide starting April 1. Among the new offerings are Coconut Water Cold Brew and Coconut Water Matcha, both designed to provide hydration and energy.
Additionally, Peet’s is reintroducing protein-rich lattes made with Bob’s Red Mill Whey Protein Powder, featuring options like Vanilla Latte, Golden Latte, and Matcha Latte. These medium-sized lattes contain 20 grams or more of protein and can be ordered hot or iced.
Floral flavors will also be featured, with drinks such as Blushing Rose Matcha Latte and Lavender Vanilla Latte set to debut on March 19. Alongside these beverages, Peet’s will introduce a Roasted Tomato Focaccia Sandwich as a complementary food item.
Beginning June 4, customers will have the option to personalize their beverages with non-dairy alternatives at the same price as dairy options. This move follows Peet’s previous introduction of plant-based menu items. Gordon Bitter, Senior Vice President of Retail, stated, “We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021.”
For those interested in brewing at home, Peet’s offers products such as the 2025 Anniversary Blend and The Bright Collection, which features various flavors. Peet’s is also providing seasonal promotions at its coffeebars, including discounts on select beverages and special offers for teachers. Overall, Peet’s Coffee is enhancing its beverage selection to cater to health-conscious consumers this spring.