PetSmart has entered an exclusive partnership with General Mills to introduce Edgard & Cooper, one of Europe’s fastest-growing premium pet food brands, in its U.S. stores and online channels. Beginning this month, PetSmart locations nationwide and its e-commerce platform will carry the full Edgard & Cooper dog portfolio, which features recipes made with fresh meat, zero meat meal options, and whole fruits and vegetables. The rollout is part of PetSmart’s strategy to expand its premium, real-ingredient nutrition offerings in response to increasing consumer interest.
Edgard & Cooper’s products are already favored by more than one million pets across Europe and include dry and wet foods as well as treats formulated with proteins such as chicken, venison, and duck. The recipes incorporate fruits and vegetables selected to support digestion and promote healthy, shiny coats for dogs of all breeds and ages. All formulations exclude artificial additives, aligning with PetSmart’s commitment to high ethical and quality standards.
According to the American Pet Products Association, 54 percent of dog parents and 47 percent of cat parents in the U.S. are interested in premium pet food options that go beyond basic nutrition. Erika Tervelt, vice president of consumables merchandising at PetSmart, said the partnership with General Mills will “make it easier for pet parents to find nutritious options that meet the highest standards.” Nicole Ayers, business unit director for growth accelerators, North America Pet at General Mills, described the collaboration as a pivotal moment for Edgard & Cooper’s U.S. expansion, noting that combining General Mills’ scale with PetSmart’s reach and a digital-first marketing approach will introduce American pet owners to recipes made with real, recognizable ingredients.