Popeyes has announced its intention to become “The Official Wing of Watching Football” with the introduction of a new wing flavor, Sweet ‘N Smokey Chipotle. This latest addition to the menu features chicken wings coated in Chipotle chilies, delivering a smoky and spicy taste, balanced by a hint of honey for sweetness. The flavor is designed to enhance the experience of football gatherings, providing a flavorful option for fans.
In a move to engage customers, Popeyes is offering a promotion from August 26 to September 8, where customers can receive a free six-piece order of wings with a $10 minimum purchase. This offer is intended to encourage comparisons with other wing flavors available this season, as Popeyes aims to position its wings as a top choice for football watch parties and tailgates.
Popeyes is also planning to further connect with football fans throughout the season by offering special activations and exclusive deals. The brand aims to make its wings a staple of game day gatherings, emphasizing that their wings, which are hand-battered, breaded, and known for their juicy and tender meat, are a flavorful addition to any spread.
The new Sweet ‘N Smokey Chipotle Wings join an existing lineup of Popeyes wing flavors, including Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, Honey Lemon Pepper, and Sweet ‘N Spicy. The company believes that their wings, with their distinctive shatter crunch breading, will be a hit among football fans this season.
According to Bart LaCount, Chief Marketing Officer of Popeyes US and Canada, football is about bringing people together, and Popeyes wants to ensure that great food is a part of those moments. With the launch of the new wing flavor and the brand’s commitment to being a key part of football gatherings, Popeyes is positioning itself as an essential part of the game day experience.