As Millennials and Gen-Z increasingly take the lead in hosting Thanksgiving celebrations, many are seeking to break away from traditional meals. According to a national survey by Pre Brands, nearly 7 in 10 year-end holiday hosts find Thanksgiving the most stressful meal to plan, and almost 3 in 4 Millennial and Gen-Z hosts are open to serving beef instead of turkey this year. To meet this demand, Pre Brands has partnered with celebrity Chef Britt Rescigno to create the “Flip the Bird” Thanksgiving menu, offering a fresh take on holiday classics featuring grass-fed, grass-finished beef.
Chef Rescigno’s menu, available for free download on EatPre.com, includes a selection of recipes designed to give hosts an innovative way to showcase their culinary talents. The menu features appetizers like stuffed mushrooms and NY Strip Venetian Cicchetti, an entrée of Braciole with creamy polenta, and a unique chocolate beef tallow torte for dessert. The menu emphasizes the versatility of beef, catering to those looking to try something new this Thanksgiving.
Pre Brands’ commitment to high-quality beef, sourced from grass-fed and grass-finished cattle, aligns with modern consumer preferences for transparency and health-conscious ingredients. Their beef products are available at grocery stores and through ecommerce platforms like Instacart and Amazon Fresh.