Pringles has announced the return of its Dill Pickle flavor, responding to growing demand from fans after two years of absence. The snack’s comeback follows an 86% increase in posts about dill pickle-related content on social media over the past eight months, as well as the viral success of #pickletok, which has garnered hundreds of millions of views. Dill Pickle, Pringles’ second most requested flavor, joins the lineup alongside the recent return of Pringles Honey Mustard.
Pringles Dill Pickle offers a blend of salty, tangy pickle flavor with a hint of herbal dill, aiming to satisfy both long-time fans and new consumers. According to Mauricio Jenkins, U.S. Head of Marketing for Pringles, the flavor’s return is driven by the brand’s commitment to meeting the latest snack trends, which have seen a surge in pickle-flavored products.
In addition to the Dill Pickle revival, Pringles has brought back its Hot Ones collaboration. The Hot Ones-inspired lineup includes three flavors: Pringles Hot Ones Los Calientes Barbacoa, which features a smoky chipotle and jalapeño flavor; Pringles Hot Ones Los Calientes Rojo, offering a mix of serrano and habanero chiles; and Pringles Hot Ones Los Calientes Verde, combining applewood-smoked red jalapeños and zesty habanero for a spicy kick.
The return of these flavors continues Pringles’ focus on delivering bold, innovative snacks that appeal to current consumer trends.