Pringles has announced its participation in the upcoming Big Game with the launch of its eighth consecutive campaign titled “Call of the Mustaches.” This initiative features the brand’s iconic mascot, Mr. P, alongside a notable cast including actor Adam Brody, actor Nick Offerman, basketball player James Harden, and football coach Andy Reid. The campaign aims to highlight the cultural significance of mustaches and their association with the Pringles brand.
Sarah Reinecke, Kellanova’s U.S. Vice President of Marketing for Salty Snacking, emphasized the brand’s intent to leverage the popularity of mustaches in their marketing efforts. She stated that the campaign encourages fans to stock up on Pringles while enjoying the ad during the Big Game.
The advertisement showcases a whimsical narrative where mustaches come to life to assist in delivering Pringles crisps to those in need of snacks. The creative direction was developed by FCB New York, with Chief Creative Officer Michael Aimette commenting on the unique concept of mustaches taking flight in response to Mr. P’s call.
Prior to the ad’s release, Pringles engaged fans through social media by teasing silhouettes of the celebrity participants, generating speculation about their identities. The ad will air during the second quarter of the game and is part of a broader marketing strategy that includes digital, retail, and social media components.
In addition to the campaign, Pringles will introduce new flavors inspired by game day, including Loaded Potato Skins and 7-Layer Dip, starting in February, with a new flavor, Pringles x Miller Lite Beer Can Chicken, launching in May. Consumers can find these products at retailers nationwide.
To prepare for the Big Game, Pringles encourages fans to ensure they have an adequate supply of their crisps. The campaign will be supported by a comprehensive digital presence, allowing fans to engage with the brand and its celebrity endorsers across various social media platforms. The advertisement is set to be broadcast live on February 9.