Product of the Year USA has released the winners of the 2025 Product of the Year Awards, which is the largest consumer-voted awards program in the country aimed at recognizing product innovation. This year, the awards encompass 42 categories, with the winning products being determined through an independent national study conducted by Kantar, involving feedback from 40,000 American shoppers.
In its 17th year in the United States and over 30 years globally, the Product of the Year seal serves as a guide for consumers, helping them identify notable new products available both in stores and online. The recognition is particularly relevant in a market where consumers are increasingly making thoughtful purchasing decisions. The winners in various categories reflect quality, innovation, and functionality, thereby enhancing brand awareness and credibility.
Mike Nolan, Global CEO of Product of the Year Management, stated that the 2025 winners demonstrate significant innovation in response to the changing preferences of shoppers. The Product of the Year seal not only signifies quality but also helps these products distinguish themselves in a competitive retail environment.
The winners span a range of categories including food and beverage, personal care, household essentials, and pet care. Notable winners include Texas Roadhouse Mini Rolls in the Bakery Side Dish category, ALDI-Exclusive Savoritz Cheese Crisps as a Better-For-You Snack, and Dial Healthy Hydration Body Wash in the Body Wash category. Other recognized products include Folgers Coffee Instant Flavored Latte Mix, MUCINEX InstaSoothe Cough Relief, and the Puffy Lux Hybrid Mattress.
The announcement of the winners took place at the Product of the Year Awards Show on February 6th in New York City, featuring a red carpet and live entertainment. The winners are also showcased in a shoppable feature on PEOPLE Online, created in collaboration with Dotdash Meredith, and highlighted across various publications by Ensemble IQ, ensuring widespread recognition of these innovative products in their respective markets.
- Bakery Side Dish | Texas Roadhouse Mini Rolls – T. Marzetti
- Better-For-You-Snack | ALDI-Exclusive Savoritz Cheese Crisps – ALDI Inc.
- Beauty | Schwarzkopf Keratin Root Color & Thickening Spray – Henkel
- Body Wash | Dial Healthy Hydration Body Wash – Henkel
- Breakfast | Veggies Made Great Loaded Breakfast Potato Bakes – Veggies Made Great
- Car Care | Valvoline Restore & Protect – Valvoline
- Cat Care | Petivity (powered by Purina) Smart Litter Box Monitor System – Petivity
- Cat Food | SHEBA Gravy Indulgence – Mars, Inc.
- Cheese | Organic Valley Flavor Favorites Spicy Cheddar – Organic Valley
- Coffee | Folgers Coffee Instant Flavored Latte Mix – The J.M. Smucker Company
- Convenience Meal | Minute Rice Cups – Riviana Foods Inc.
- Cough & Cold | MUCINEX InstaSoothe Cough Relief – Reckitt
- Dessert | ALDI-Exclusive Specially Selected Premium Cookie Dough – ALDI Inc.
- Dip Snack | Castello Whipped Dips – Castello Cheese
- Dog Food | Supreme Source Premium Mix-Ins – American Pet Nutrition
- Dog Treat | Supreme Source Savory Jerky Cuts – American Pet Nutrition
- Frozen Entree | ALDI-Exclusive Kirkwood Chicken Nuggets – ALDI Inc.
- Fruit Snack | ALDI-Exclusive Simply Nature Chocolate Covered Frozen Dried Fruit – ALDI Inc.
- Gluten Free | New York Bakery Gluten Free Texas Toast – T. Marzetti
- Healthy Beverage | ALDI-Exclusive Summit Popz Prebiotic Sodas – ALDI Inc.
- Home Solutions | TAMKO StormFighter FLEX – TAMKO Building Products LLC.
- Household Cleaning Essential | The Pink Stuff, The Miracle Cleaning Paste – GSD Distribution LLC.
- Immediate Relief | PBZ OTC – Kingsway Pharmaceuticals
- Immunity | AIRBORNE Effervescent Tablets -Reckitt
- Insect Repellent | OFF! Clean Feel Mist – SC Johnson
- Laundry | Persil Activewear – Henkel
- Mattress | Puffy Lux Hybrid Mattress – Puffy LLC.
- Meal Ingredient | ALDI-Exclusive Park Street Deli Pickle Chips – ALDI Inc.
- Multi-Purpose Cleaner | PINALEN Luxury Scents – AIEn USA, LLC.
- Nasal Decongestant | MUCINEX 2-in-1 Saline Nasal Spray – Reckitt
- Outdoor Living | BIC EZ LOAD – BIC
- Pain Relief Balm | Biofreeze Dry Stick – Reckitt
- Paper Towel | Brawny 3-Ply Paper Towels – Georgia-Pacific
- Pest Control | Hot Shot Flying Insect Trap – Spectrum Brands
- Pet Health | NaturVet Advanced Probiotics & Enzymes – NaturVet
- Seafood | ALDI-Exclusive Specially Selected Snow Crab Legs – ALDI Inc.
- Spirits | American Single Malt – Bulleit Frontier Whiskey
- Surface Cleaner | Windex Fast Shine Foam – SC Johnson
- Sustainable Kitchen | Compost Genie – Compost Genie
- Sweet Snack | Nutella B-Ready – Ferrero
- VMS | Natural Vitality CALM – Piping Rock Health Products
- Wine | ALDI-Exclusive Specially Selected Sparkling Brut Rose – ALDI Inc.