Purely Elizabeth, a company known for its nutritious granola and breakfast foods, has announced the addition of a new flavor to its Cookie Granola line: Peanut Butter Cookie Granola. This expansion follows the successful launch of the Cookie Granola line, which was the largest new product line introduction in the granola category in 2024.
The granola category has experienced significant growth, reaching nearly $1.3 billion in sales, with Purely Elizabeth reporting an 85% year-over-year increase in sales. The new Peanut Butter Cookie Granola aims to blend the flavors of homemade peanut butter cookies with the texture of granola, maintaining the company’s focus on breakfast while also appealing to snacking occasions.
Peanut Butter Cookie Granola is made with 100% whole grains, coconut oil, and peanut butter chips. It is certified gluten-free and vegan, and it offers a good source of fiber, making it suitable for various eating occasions, including as a topping for yogurt or as a standalone snack. The complete Cookie Granola range is available for purchase on the company’s website and in retailers across the country.
To promote the new flavor, Purely Elizabeth has partnered with the French cafe and bakery, maman. From January 21 to February 16, maman will feature a Peanut Butter Cookie Granola Latte and a Peanut Butter Cookie Granola Cookie, both inspired by the new product. Additionally, a special Peanut Butter Cookie Granola gift box will be available for nationwide shipping. In celebration of National Peanut Butter Day on January 24, maman will offer free cookies to the first 24 customers with any purchase at its locations. For more information on locations, customers can visit the maman website.