Purple Innovation has unveiled the Rejuvenate Mattress Collection, a new luxury sleep line featuring enhanced GelFlex Grid technology and proprietary DreamLayer construction. The release marks a significant step forward in Purple’s mission to redefine comfort and performance in the mattress industry.
Built around the new DreamLayer system, each mattress incorporates layered GelFlex Grid components designed to deliver deep pressure relief, support, and temperature control. The design brings the grid closer to the surface to maximize breathability and responsiveness while maintaining the signature floaty feel Purple is known for. The company says the collection provides a cooler and more restorative sleep experience for all sleeping positions and is fully compatible with adjustable bases.
Purple’s testing shows substantial pressure relief improvements with the new line, including up to 35% more body immersion and over 70% reduction in high-pressure areas for side sleepers. The brand claims these metrics translate to more even weight distribution and reduced discomfort overnight.
Four models make up the collection: Rejuvenate, Rejuvenate Plus, Rejuvenate Premier, and Rejuvenate Ultimate. Prices start at $4,999 and range up to $7,999 depending on the configuration and thickness of GelFlex Grid layers. Each version is tailored to meet specific sleep needs, from enhanced spinal alignment to premium comfort.
According to Chief Innovation Officer Jeff Hutchings, the Rejuvenate line is Purple’s most advanced sleep solution to date, blending innovation and modern design to replace outdated pillow-top luxury models.