Radio Flyer, a company with a long history of producing the Original Little Red Wagon, has announced a collaboration with PEANUTS to launch Snoopy’s Wagon. This new product marks Radio Flyer’s first pet wagon designed specifically for both dogs and children. The partnership aims to combine nostalgia with innovation, creating a functional and enjoyable product for families.
Snoopy’s Wagon is designed with features that cater to both pets and kids. It includes a UV-protection canopy that resembles Snoopy’s red doghouse, providing shade while adding a playful touch. The wagon also has a zip-down side panel for easy access for pets, which can be converted into a bench seat for children. Inside, there are built-in leash loops to ensure pets are secure during transport.
Scott Shillet, Vice President of Global Licensing at Peanuts, noted, “Snoopy has been a symbol of adventure, imagination, and companionship since he was first introduced to the world in 1950.” He expressed enthusiasm for the collaboration with Radio Flyer, emphasizing the goal of creating innovative products for fans.
In conjunction with the launch, Radio Flyer plans to donate 100 Snoopy’s Wagons to animal shelters across the United States to assist with transporting dogs. Furthermore, the company will host a Wag & Ride event at PAWS Chicago to celebrate National Pet Day, offering activities for families and opportunities for pet adoption. Participants who adopt a pet during the event will receive a Snoopy’s Wagon to take home. This initiative aims to enhance the experience of pet adoption while promoting the new product.