RealTruck has rolled out RealTruck Builder, a web-based 3D visualization tool that lets truck, Jeep, Bronco and off-road enthusiasts customize their rides in true-to-scale detail. Shoppers start by selecting their vehicle’s year, make, cab and bed configuration and factory paint color, then experiment with accessories—from bed covers and bumpers to racks and steps—to see exactly how each piece fits. The tool even supports a life-sized augmented-reality view, so users can preview their virtual builds in their driveway, garage or showroom before committing to a purchase.
The platform loads thousands of products in under a second and remains fully transactional, allowing customers to save, share and revisit custom rigs via a simple link. RealTruck Chief Growth Officer Tony Ambroza says the Builder meets modern expectations for online shopping by offering an intuitive, immersive experience that bridges the gap between browsing and buying. Mobile-friendly and free to use, the Builder is updated daily with new vehicles and accessories, including a selection of products assembled in the USA.