REBBL, a brand known for its organic and plant-based functional protein beverages, has announced its expansion beyond 12 oz. ready-to-drink beverages with the launch of Smoothie Starter. This new multi-serve product line is designed for convenience and functional nourishment, offering consumers an easy base to create nutrient-dense smoothies quickly.
The Smoothie Starter aims to simplify morning routines by providing an organic, ready-to-use base that only requires the addition of ice, fruit, or greens to blend a protein-packed and gut health-supporting smoothie. This product is available in Coconut Milk and Oat Milk varieties, each delivering 20 grams of plant-based protein per serving.
Andy Fathollahi, CEO of SYSTM Foods, highlighted the significance of this launch, noting that Smoothie Starter is unique in the current market for its convenience and nutritional value. The product eliminates the complexities of smoothie preparation, offering consumers a high-quality foundation to enhance their morning routines.
Key benefits of the Smoothie Starter include being certified-organic, providing 20 grams of plant-powered protein, and containing postbiotics from Bifidobacterium longum to support gut health and digestion. Additionally, it includes zinc for immunity support, offering 20% of the daily value. Each 32 oz. bottle of Smoothie Starter can make approximately four smoothies.
The Smoothie Starter is now available at Target and Sprouts locations nationwide for $9.99. More information and store locations can be found on the REBBL website.