Rebel Rabbit, a brand known for its hemp-derived THC beverages, has introduced a new flavor in its Lab Rabbit Innovation Program. The latest limited-release offering is Blackberry Lemon, which features a blend of fruit flavors combined with 10mg of THC and 40mg of natural caffeine. This combination is noted as a unique pairing aimed at providing both an uplifting experience and an energy boost.
The Lab Rabbit series is part of Rebel Rabbit’s initiative to explore innovative beverage options while incorporating feedback from the community. This program allows the company to experiment with flavors and formulations based on consumer input.
Pierce Wylie, the Founder and CEO of Rebel Rabbit, stated, “The Lab Rabbit Innovation Program is a passion project. It gives our team the space to get creative, try something bold, and most importantly, listen to our customers. We want people to feel like they’re part of our R&D team—because they are.” This statement highlights the brand’s commitment to engaging with its customer base in the development process.
Each can of the Lab Rabbit series includes a QR code that directs consumers to a feedback survey, enabling them to provide ratings and suggestions for future flavors. This data is instrumental in informing the brand’s permanent offerings.
Rebel Rabbit offers early access to Lab Rabbit releases for subscribers, providing additional incentives for loyal customers. The Lab Rabbit flavors are available exclusively through the brand’s online store. The company has plans to launch four to six new flavors each year, ensuring that customers have ongoing opportunities to experience its innovative beverage creations.