On National PB&J Day, Reese’s has introduced a new product: Reese’s PB&J Big Cups. These cups combine the flavors of peanut butter and jelly, offering consumers a novel take on the classic peanut butter and jelly sandwich. The new product is available in two flavors, strawberry and grape, both encased in Reese’s signature chocolate and peanut butter.
This launch follows an April Fool’s prank where Reese’s teased a move into the sandwich market with a fictional product called Reese’s Chocolatey Bread. The company produces a significant amount of peanut butter annually, which has led to discussions about the potential for expanding into sandwich offerings. However, the focus remains on their core products.
Melissa Blette, senior brand manager at Reese’s, commented on the playful nature of the prank, stating, “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it.” The Reese’s PB&J Big Cups are now available at various retailers across the country in standard, king, and snack size multipacks for a limited time.