Reolink, a provider of smart security solutions, has announced its participation in IFA Berlin 2024, where it plans to unveil a new product and launch a brand campaign. IFA, one of the world’s leading trade shows for consumer electronics and home appliances, will take place from September 6 to 10, with Reolink located at Hall 1.2, Booth 308.
Reolink intends to introduce a new flagship product that leverages its advanced ColorX technology and smart detection capabilities. The product will feature 4K Ultra High Definition continuous recording and pan-and-tilt functionality for a 360-degree view, aimed at eliminating blind spots in home surveillance. Reolink’s goal is to redefine home security standards by offering a product that captures every critical moment.
In addition to the flagship product, Reolink will showcase other security solutions, including the Argus 4 Pro and various local storage options such as the Reolink Home Hub series, NVR, and WiFi NVR. The Reolink Home Hub Pro, a new wireless local storage solution, will be one of the highlights. Visitors to the booth can also experience Reolink’s technologies firsthand through interactive demos in the Smart AI Detection Zone and Color Night Vision Zone. These demos will feature capabilities like virtual fence, loitering detection, and day-and-night color vision.
Reolink has experienced significant growth over the past 15 years, with a compound annual growth rate of 86.6% in the last six years. The company’s products now bring security to millions of families in over 100 countries, establishing Reolink as a trusted brand in the global security industry.
In 2024, Reolink made notable advancements by launching several innovative products, including the industry’s first 16MP 180° panoramic security camera with Motion Track, the Duo 3 PoE, and the world’s first 4K UHD 180° blindspot-free battery camera, Argus 4 Pro. The company’s Duo Series received recognition at the IDA Design Awards 2023, and the Argus 4 Pro was honored at the Muse Design Awards 2024. These achievements reflect Reolink’s ongoing commitment to innovation and product excellence in the smart technology sector.