Rice Krispies Treats is set to release a new flavor, Chocolatey Peanut Butter, across the United States this spring. This new offering combines the iconic flavors of chocolate and peanut butter into the brand’s classic snack, following high demand from consumers. The treat features real peanut butter and a layer of chocolate coating, catering to both sweet and salty taste preferences.
Juan Boido, Senior Brand Manager at Kellanova, expressed excitement about the launch, noting that the company has received numerous requests for this specific flavor over the years. The new Chocolatey Peanut Butter flavor aims to add a touch of joy to consumers’ daily routines, whether as a reward for accomplishing tasks or simply as a delightful indulgence.
The product will be available in a distinctive orange and blue wrapper, priced at $4.49 for a pack of seven and $8.42 for a fourteen-pack. The introduction of this flavor is timely, designed to provide a small treat that consumers can enjoy to break the monotony of their day.