Rita’s Italian Ice & Frozen Custard is kicking off summer with a zesty new Limeade Frozen Lemonade Ice Blender, joining its classic and strawberry flavors for a limited-time lineup that’s perfect for beating the heat. This frozen, sippable treat blends tart limeade with the brand’s signature icy texture, delivering a bright, citrusy twist that pairs perfectly with warm-weather cravings.
From May 19 through June 29, Rita’s will donate $1 to Alex’s Lemonade Stand Foundation for every Frozen Lemonade Ice Blender sold—up to $10,000—to help cover travel expenses for families battling childhood cancer. Guests can also make a $1 in-store donation to earn a spot on Rita’s Wall of Hope, or give online at AlexsLemonade.org/2025/2025-ritas-campaign. Since 2006, Rita’s has raised more than $5.8 million for the foundation, underscoring its commitment to community support.
“This year’s Limeade flavor adds a fun, citrusy spin to our fan-favorite Ice Blenders, and we’re proud to continue our partnership with Alex’s Lemonade Stand Foundation,” said Carmela Hughley, senior vice president of marketing insights and innovation. Liz Scott, co-executive director of Alex’s Lemonade Stand Foundation, added, “Rita’s dedication helps us move closer to our goal of ending childhood cancer.” Fans can also download the Rita’s Ice app for rewards, including a free small treat after their first purchase and exclusive offers all season long.