Rita’s Italian Ice & Frozen Custard has announced a new summer flavor in collaboration with Nerds candy. The Nerds grape flavored ice will be available at all Rita’s locations starting July 8. This new flavor combines the sweet, crunchy, and tangy elements of Nerds candy, offering a nostalgic taste experience.
In addition to the new flavor, Rita’s is introducing Baby Nerds, a smaller version of Nerds candy, as a dessert topping. This topping will be available at Rita’s locations nationwide beginning July 8, before its wider release in the quick-service restaurant industry in Spring 2025. Baby Nerds will add a playful and crunchy texture to Rita’s menu offerings.
Rita’s is offering Nerds grape flavored ice in a Gelati, which includes layers of creamy vanilla custard and is topped with Baby Nerds. For a blended option, the Nerds grape flavored Gelati Blender combines Italian ice with custard and Baby Nerds. The Nerds grape ice and Baby Nerds topping can also be enjoyed with other signature treats on Rita’s menu.
Rita’s app users can try the new Baby Nerds topping for free with the purchase of a Gelati or Gelati Blender by redeeming a one-time-use reward through the loyalty app at participating locations. New app users will receive the reward upon sign-up through July 21.