Roc Nation and the National Football League have announced the launch of the “Roc Nation x Super Bowl LIX” capsule collection. This initiative reflects the partnership between Roc Nation and the NFL, which includes the executive production of the Super Bowl Halftime Show, recognized with multiple Emmy Awards. The five-piece collection is designed to merge elements of music, style, and sport, while honoring the cultural significance of New Orleans and the athletes who excel in the sport.
The collection is developed in collaboration with NFL partners such as Mitchell & Ness, New Era, and Starter. It is set to be available for purchase starting January 31 at various online platforms and at a Starter pop-up store located at 333 Canal Street, which will open on February 3. The pricing for the items in the collection ranges from $55 to $250.
The collection features several notable items. The Roc Nation x NFL Starter Breaker Jacket includes the official Super Bowl LIX logo and Roc Nation branding. The Roc Nation x NFL Starter Hoodies, available in black and oat, incorporate the Super Bowl LIX logo along with Roc Nation and NFL branding. The Roc Nation x Mitchell & Ness Legacy Jersey pays homage to the founding year of Roc Nation with the word “Legendary” displayed on the back, alongside relevant logos. Lastly, the Roc Nation x New Era Cap is a limited edition snapback that features various embroidered designs commemorating the event. This collection aims to provide fans with a tangible connection to Super Bowl LIX through fashion.