ShampooHotel has arrived at Ulta Beauty, bringing four vacation-inspired collections of hair and body care to beauty lovers nationwide. Launched exclusively online at Ulta.com and rolling out to select Ulta Beauty stores by June 8, each collection—Miami, Marrakesh, Rio and Paris—includes a matching shampoo, conditioner, body wash and body lotion priced at $15 per SKU. The Miami line also adds a leave-in conditioner that cuts frizz by up to 85% in high humidity and makes hair more than five times smoother.
Each collection pairs a signature scent with targeted benefits and premium ingredients. Miami’s lemon peel and patchouli blend hydrates and nourishes dry hair with hyaluronic acid. Marrakesh uses argan oil and rhassoul clay to reinforce strength and restore damaged strands. Rio’s vanilla orchid and coconut formula boosts volume with bamboo extract and biotin, while Paris’s pink grapefruit and blackcurrant mix enhances shine thanks to grapeseed oil. All products are vegan, cruelty-free, free from parabens and harsh sulfates, and come in sustainable packaging.
Ulta Beauty’s senior vice president of merchandising, Penny Coy, says the partnership aligns with both brands’ focus on quality and accessibility. With ShampooHotel’s four destination-driven collections now available at the nation’s largest beauty retailer, everyday routines get an upgrade into a self-care escape—no suitcase required.