Hershey has announced that Shaquille O’Neal’s Shaq-A-Licious XL Gummies will serve as the Official Gummy of March Madness, which began on March 16. This development is part of Hershey’s ongoing partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports. The inclusion of Shaq-A-Licious XL Gummies aims to enhance the experience for basketball fans across the country during the tournament.
Dan Mohnshine, Vice President of U.S. CMG Marketing at The Hershey Company, commented on the partnership, stating, “The NCAA DI Men’s Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand.” This collaboration underscores Hershey’s dedication to integrating its iconic brands, including Reese’s and Dot’s Homestyle Pretzels, into significant sporting events.
As part of the Final Four celebrations, Shaq-A-Licious XL Gummies will be featured at the Reese’s College All-Star Game on April 4, which will be broadcast live on CBS Sports Network. This event will offer product sampling and giveaways, providing fans with interactive experiences. Additionally, Hershey is collaborating with Operation Homefront, a nonprofit organization focused on supporting military families, which holds personal significance for O’Neal due to his own military family background. This partnership reflects Hershey’s commitment to community engagement during the tournament.