Sharpie, a brand under Newell Brands, has announced the continuation of its Rookie of the Year program for another season following a successful inaugural year. The brand has selected Ashton Jeanty and Tetairoa McMillan as the 2025 Rookies of the Year. These athletes will utilize the Sharpie S-Gel pen to assist them in their professional endeavors.
Gina Lazaro, Vice President of Brand Management for Writing at Newell Brands, noted that Jeanty and McMillan follow in the footsteps of the previous year’s Rookies of the Year, Rome Odunze and Michael Penix Jr., who demonstrated commendable performance in their first professional season. The selected Rookies will use Sharpie products to sign their initial professional contracts and engage with fans.
Jeanty, recognized as a leading running back, expressed the importance of having a reliable pen that matches his performance level. He highlighted the S-Gel pen’s features, including its smear-resistant technology, which ensures clarity in his signature. Similarly, McMillan, a prominent wide receiver, indicated his intention to make a significant impact in the league and emphasized the importance of a dependable writing instrument for his personal branding efforts.
Throughout the upcoming year, Jeanty and McMillan will leverage Sharpie products as they navigate the early stages of their professional careers, from signing contracts to interacting with fans through autographs. The Sharpie S-Gel pen is designed to provide a consistent writing experience, aligning with the athletes’ aspirations to leave a lasting impression in their respective sports.