SHEIN has teamed with the Pinkfong Company to mark the tenth anniversary of Baby Shark with a capsule line that outfits the entire family. The limited-edition Baby Shark x SHEIN Collection spans 98 apparel pieces and 19 accessories, priced from two to 25 dollars, and is available now on the fast-fashion retailer’s website.
Designs draw on Carnivore Cove’s bright palette and cartoon sea life, translating the brand’s familiar characters into matching swim sets, sundresses, pajamas, graphic tees, and poolside accessories. Sizes run from six months to kids’ 12, while adult offerings allow “Mommy Shark” and “Daddy Shark” to coordinate with younger fans. Accessories include towels, water bottles, hair clips, and tote bags intended to round out beach or pool outings.
Bryan Park, senior global licensing manager at Pinkfong, said the partnership adds “fun and stylish ways” for families to engage with the Baby Shark phenomenon beyond the screen. For SHEIN, the launch expands its roster of pop-culture collaborations and reinforces the platform’s appeal to millennial parents seeking low-cost themed apparel ahead of summer travel.
The collection arrives as Baby Shark celebrates a decade of viral popularity that began with its 2015 release on YouTube and has since spawned an animated series, a feature film, and extensive licensed merchandising. SHEIN’s tie-in taps that enduring recognition while leveraging its own rapid-production model to push nearly 120 themed items to market at impulse-buy price points.
Interested shoppers can browse the full assortment through SHEIN’s dedicated Baby Shark landing page while supplies last.