The Mane Choice, a multicultural hair care brand, has announced its inaugural global brand ambassador partnership with Shenseea, a Jamaican pop star nominated for seven Grammy Awards. Shenseea is recognized for her artistic contributions and unique hair styles. Her debut solo album, Never Gets Late Here, reached the top of the US Reggae iTunes Chart and received a Grammy nomination for Best Reggae Album in 2025. Following her North American headline tour, Shenseea aims to inspire audiences through her music and personal expression.
Shenseea emphasizes the significance of hair as a form of self-expression, stating that she values her hair as a crucial aspect of her identity. She expresses enthusiasm for collaborating with The Mane Choice, a brand that promotes individuality and encourages consumers to confidently explore their hairstyles.
In addition to the ambassador announcement, The Mane Choice is unveiling a new visual identity that includes updated logos, packaging, and product launches. This rebranding reflects the company’s commitment to beauty, health, and science while celebrating its legacy and empowering consumers.
Michelle Harris, the Director of Brand Marketing, commented on the partnership, highlighting Shenseea’s ability to connect with audiences and her alignment with the brand’s values of authenticity and self-expression. The Mane Choice’s products are designed to cater to various hair types and needs.
The Mane Choice products are available through multiple retailers, including their website, Sally Beauty, Walmart, CVS, Walgreens, and Amazon. The new packaging will begin to be released in the upcoming months, starting with specific products such as The Alpha Multi-Vitamin Growth Oil and The Alpha Manetabolism Plus Healthy Hair Vitamins.