Houston-based Shipley Do-Nuts has introduced new Egg & Cheese kolaches, available at all 350-plus Shipley locations until September 30, while supplies last. These new kolaches come in three varieties: Egg & Cheese, starting at $2.99; Egg, Cheese & Sausage, starting at $3.49; and Egg, Cheese, Sausage & Jalapeno, also starting at $3.49.
Kolaches, a type of savory pastry with fillings baked inside, have been a staple at Shipley Do-Nuts for over 25 years. The company’s new offerings cater to the growing demand for convenient and protein-filled breakfast options, particularly among Gen Z consumers. According to Shipley Do-Nuts CEO Flynn Dekker, the new Egg & Cheese kolaches have received positive feedback from customers. A soft launch of the product in June exceeded sales expectations by more than ten times.
Shipley Do-Nuts’ kolaches are handmade and baked fresh daily using light, fluffy yeast dough. The introduction of the new Egg & Cheese varieties builds on the company’s success with kolaches, which currently account for 34% of their sales.