Shokz, known for its advancements in open-ear audio technology, has been designated as the Official Headphone Partner of the IRONMAN North America Series. The partnership will be evident at five IRONMAN events throughout North America, including the Athletic Brewing IRONMAN 70.3 Oceanside triathlon, the Memorial Hermann IRONMAN Texas North American Championship triathlon, the Athletic Brewing IRONMAN Lake Placid triathlon, the IRONMAN World Championship triathlon Women’s race in Kona, and the Visit Panama City Beach IRONMAN Florida triathlon.
This collaboration follows Shokz’s previous partnerships with various marathons and running events, indicating a strategic move to enhance its presence in the endurance sports sector. The IRONMAN triathlon, established by Judy and John Collins in 1978, consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile marathon, attracting athletes worldwide.
Shokz will showcase its OpenSwim Pro headphones, designed for both swimming and land activities. These headphones utilize bone conduction technology, allowing users to listen to music while swimming and provide clear audio for running or biking. The OpenSwim Pro features an IP68 waterproof rating, enabling it to function effectively underwater for up to two hours. It offers a battery life of six hours in MP3 mode and nine hours in Bluetooth mode.
Additionally, Shokz has appointed Laura Philipp, the 2024 IRONMAN World Champion, as a brand ambassador. Philipp has achieved significant success in long-distance triathlons, including five IRONMAN victories. She will utilize Shokz products during her training as she prepares to compete in the 2025 IRONMAN World Championship in Kona, Hawai`i.
At the Athletic Brewing IRONMAN 70.3 Oceanside, Shokz will engage with participants and fans at the IRONMAN Village, providing opportunities for interaction and promotional items. The IRONMAN Village will be open on specific dates leading up to the race.